Efficient management of innovation: crucial aspects of competitiveness

Innovators are born, not made, and innovation is discovered and appears in the simplest things. A sixth sense is always needed to discover niches of opportunity that generally go unnoticed. In my opinion, the efficient management of innovation has two clear, determining aspects: one deriving from the inventive spark of the innovator, which is manifested at the very start of a project, and another that is much stricter, more demanding and professional, and which determines the cohesiveness and reliability of the project. The two aspects are crucial and essential, and the former becomes diluted by the latter, like the river flowing out into the sea. During the course of this lecture I will be analysing a few concrete cases of which I have direct knowledge, reflecting on the different opportunities, situations and contingencies, in accordance with the methodology that is known in business schools as the case study method.

Cycle: Challenges of the 21st Century - VIII The Voice of Discoveries: Discovering, Innovating, Transferring Knowledge

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